Services Tailored to your needs…

Operating a business, or directing our career, and how we go about doing it successfully is an ever-changing process. How we need to be doing it now is very different than how we operated our businesses even five years ago. if it’s your career you are working on it’s really just the same, even as an individual you’ve got to think of yourself as an independent business entity. Now in this moment how we create success, and how we garner opportunities is all about how savvy we are with developing our overall web presence.

If you are going to be successful now, you’ve got to market yourself using marketing techniques that are used now. For some people that means you can’t be doing it like we did 25 years ago. Now pretty much everything we do is online and we operate our lives by way of the internet. Depending on how you live your life on a daily basis you probably do most of your life online 50% from a desktop and 50% or more from a mobile device. So with that said you’ve got to embrace the internet and all the opportunities that can come with it.

Services for your Success…

Career / Business Mentorship

Let’s face it, developing your career is hard, turning your career into a business is even harder. However, the rewards for both can be great. Opportunities can present themselves, turning your passion and creativity into your life’s work can become reality, if you are willing to do the work.

To become a Floral Designer, Florist can be a very rewarding career. Becoming a great designer is a lot of really hard work, not everyone is cut out for it. If you have the desire and talent it is possible. It just takes a desire to seek out knowledge and always be willing to level up.

Having the desire to be a floral designer, own a flower business, open a flower shop. All the ins and outs of bringing that to reality is possible. Floral design education, shop management skills, and navigating the requirements of owning your business. I can help you down the path to your success.

Digital Marketing / Content Creation

So you are developing your career or business. You love the creative part of what you do and you’re pretty good at it. However, now you get to the more challenging part of making this whole thing work. Marketing yourself, getting the word out about what you do, telling your story, and sharing your perspective of why you do what you do is vital to your success.

Taking your passion and profession from just your work to becoming an Entrepreneur, and the local authority for your chosen profession. All of that is done with marketing. Because so much of how society lives life we are all online. So developing your web presence by way of Digital Marketing is key to actually being able to make a living from your chosen passion.

A good active working website, A good Blog that is part of your website, all your Social Media is all part of your web presence. Through digital marketing and content creation is how you then drive your online traffic to whatever your “Call to Action” is. You may want people to go to your website, check something out on your social streams, call you, stop by and meet, and ultimately hire you for a project and give you money. Creating content and marketing yourself digitally with your online presence is how you get all of that to happen.

Creating blog posts, creating text content for e-commerce, working the SEO, Keyword research, and regular web audits is all what falls in the realm of digital marketing and content creation I can help with. Or I can arrange to do it all for you. What everyone actually needs is different. So I am happy to help you determine what’s best for you so you get the maximum benefit.

Design Education

When it comes to floral design as a professional form of work. Just like any other profession formal technical training ultimately is what ends up separating hobbyists from true professionals. Taking this artform from hobby level to a professional commercial application is a huge leap. Being able to learn on the job, and from mentors, is a great way to start. However, if this truly is your passion, eventually professional-level training and also continuing education is what will make it possible to be successful. Just like any other profession seeking out and pursuing education, leveling up your knowledge ultimately is what makes it possible to achieve professional growth.

As a floral design educator, mentor, and floral artist there is nothing I love more than to see people be able to take their profession to the next level. At a professional level, floral design can be a challenge. As it is floral design is definitely an art form. In a professional application this art form still needs to keep its artistic attributes, but for profitability being able to have it be profitable as well as popular with consumers is a must. For many florists working this profession keeping a businesses cost of goods under control for best profit yet still have the desired artistic sensibility can be hard. Being able to have clients master profit and artistic flair is what makes career and business growth possible. It’s just not possible to have one without the other.

As a fully accredited AIFD CFD designer (American Institute of Floral Designers), part of our organizations goal is to help elevate the art of floral design and help set professional standards, but also to mentor aspiring floral artists with professional-level floral education.

When it comes to providing a great educational design experience, there are many different options as to how I can deliver that experience to you. Video, industry design shows, and in-person, 1 on 1, and small group hands-on design experiences are all possible options.