So what exactly do I do, and how can I help you?

Digital Marketing

What is Digital Marketing?

For a Creative Artist of any type, digital marketing is the number one way of staking your claim to your spot on the web. It is marketing you and your business model, whatever that may be, and using online digital tools to do it.

• Website: A good functioning website that has been optimized for SEO ( Search Engine Optimization), optimized for optimum engagement with great content, and customer-focused user experience. All of this is basically your address on the Internet.

• Social Media Marketing: The most basic element of Social Media Marketing is to help you build your business “Branding”, your Authority for whatever it is you do, and grow your Audience. This is where you are cultivating your prime “Customer Avitar” or ideal Customer. Facebook, Instagram, TikTok, Pinterest, and now even your Google Business Profile are all platforms you can use for this specific purpose. How you use these platforms will totally depend on what you do and where your Ideal Customers hang out the most. This is where you definitely have to be savvy with your strategy.

• Email Marketing: Email Marketing is definitely not dead. Email Marketing has evolved, especially for small “Entrepreneurial Businesses” like yours. This is one of the best ways to create customer loyalty with your fans and create a sense of exclusivity that generates that YOU and what you do have that amazing “It” factor.

• Video Marketing: Video marketing is one of the fastest ways to grow a devout following because it grabs people’s attention more than anything else. It is also the kind of content that pretty much all platforms rank higher and push that content out that creates the most engagement. As part of this, I strongly encourage people to develop a YouTube Channel as part of their video marketing Strategy.

• Paid Advertising: Ultimately every business should focus most on Organic web traffic, meaning you’re not paying anything to get it. If you can garner attention organically first you will then be able to 10X your results with any paid ads to specific targeted audiences.

  The goal of everything above is to create the desired reaction to your well-targeted “Call To Action” which either drives people to your Website, or whatever your specific goal is. Sale of products and services, etc etc etc.

  Business Development:

In order to develop a great business everyone needs a good working business plan. Especially true for a lot of people wanting to start a Flower Business of some type, and this holds true for other kinds of Artistic business models, it’s easy to think you don’t need one… but YOU DO.

Having a good working business model has a lot of different benefits. Ultimately though the most helpful aspect of creating a business model is to help you set goals you would like to see happen for your business and your career. This is how you’re going to create your road map as to how you want to get there. Setting goals for yourself and your business benefits from giving yourself a timeline. These timelines are how you are going to help keep yourself on task toward your goals, and so you can measure how well things are working.

This piece of the puzzle I personally think can be the most exciting. For Artistic Professionals one of the biggest challenges is controlling really big ideas. However, fine-tuning that initial idea to something more niche-specific can oftentimes be what really lights the passion for an individual. Eventually, though that passion can grow into something amazing.

For established Floral Industry Businesses/Companies there are always things that can be improved. All businesses no matter the size can still benefit from growth. Brand endorsement, marketing, product endorsement, and more. All of this fall within the many services I provide. Growth for any kind of business is always a work in progress. Either you want more business in general. Or you might be wanting to refocus and fine-tune your business model, what you do, and how you do it. It’s about being savvy and working smarter, not harder.

As creatives, we usually are pretty good at the creative part. Getting the all-important business side of things working for us is sometimes more of a challenge though. Getting everything in sync is when you can really start feeling like a Creative Entrepreneur.

If you are interested in learning more specifics, check out my Services Page.